The fantasy sports DraftKings has partnered up with the Colorado Rockies, a Major League Baseball franchise.
DraftKings is becoming the first sports betting operator of the team while it’s normal services will continue on. They will also benefit from in-stadium branding at the team’s ballpark as well as owning a license to use all of the team's logos.
Walker Monfort, the Rockies vice president of corporate partnerships released the following statement: “Tying our brand to an early industry leader in the new frontier of legalized sports betting will be a great new endeavor for both parties.”
DraftKings is also launching its retail sportsbook business in the state, the grand opening will be at the Mardi Gras Casino in Colorado today (September 25).
The sportsbook will feature over 40 televisions, large video boards showing the latest betting odds, self-service betting kiosk and a full-service sports bar and restaurant.
Matt Kalish, co-founder and president of DraftKings North America, said: “In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”
DraftKings is a digital sports entertainment and gaming company created to fuel the competitive spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media. It was launched in 2012 in Boston, they’re a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets.
