How do experts review new casinos

How experts review casinos
22nd Apr, 2024
Simon Colmenares Author Profile Photo Simon Colmenares

Every once in a while, gambling lovers get to witness the opening of a new establishment, whether online or physically. In my experience, the opening of a new gambling company is usually a highly anticipated event, with millions of dollars poured into it and tons of patrons eager to check out the latest offerings. 

However, whether or not a new company will be as successful in the long run as old beloved ones often depends on its ability to deliver exceptional service. Patrons might not be able to tell this from the beginning, but experts can—and that is why they are so important. 

This is not just my opinion: experts are seasoned professionals who can provide comprehensive reviews. These reviews play an important role in shaping public perception and ensuring industry accountability. 

In this article, I’ll explain the intricate process of expert reviews and the far-reaching impact these assessments have on the industry and consumer choices.

What Qualifications Do Experts Need?

To be considered a credible gambling company expert, you must have a wealth of experience and knowledge in the industry. As far as I know, you can’t be an expert without having spent years working in various capacities within these companies. That is a sure way to get first-hand insights into the intricacies of operations, regulations, and emerging trends.

Yes, you need experience to be an expert, but more than that, you need training. Because without training, you can’t get the necessary certifications that identify you as an expert. These certifications are given by industry organizations like the Global Gaming Expo (G2E) and the American Gaming Association (AGA). Formal education in hospitality management, business administration, or related fields also goes a long way.

What is the Review Process?

So what’s the reviewing process like, you might ask? Well, it is a meticulous task that begins well before the expert sets foot on the property or visits a brand new casino online

First, there is the pre-visit research, which involves a thorough study of the company’s ownership, location, and marketing materials. I believe that without this preliminary research, your review will be seriously lacking. It gives you valuable context and establishes a baseline for your expectations as an expert.

If, as I said above, the pre-visit research is the first step, then, naturally, the next step is to visit the place under review. Once on-site, an expert evaluates the facilities and amenities comprehensively. This, of course, includes assessing the quality of the gambling floor, hotel accommodations, dining options, entertainment venues, recreational activities, etc. 

With all this said, I’m sure you’d agree that it’s important that experts experience the establishment as a patron would. They visit the place pretending to be patrons who just stroll in to have a good time at the slot machine. They also interact with the staff, as this is an opportunity for them to gauge the level of service and responsiveness.

After their visit, they leave and write their reviews. First, they must analyze the data they’ve collected from their fieldwork, cross-reference it against industry benchmarks and their own extensive experience, and finally, write their reviews. 

In these reviews, they evaluate the compliance with regulations, assess its competitive advantages, and provide objective ratings and recommendations based on their findings.

Key Review Criteria

While each expert may have their own nuanced approach, I find that certain criteria are universally considered when reviewing a new gambling house:

  • Entertainment Offerings: The expert evaluates the variety, quality, and fairness of the games offered. They also evaluate the payout rates, game selection, and overall gambling experience to ensure they meet industry standards and provide an enjoyable and fair experience for patrons.
  • Facilities and Amenities: Hotel accommodations, dining options, and other amenities available also help experts in forming opinions.
  • Customer Service: Customer service can make or break its reputation. Experts evaluate staff professionalism, responsiveness, and how effective the player loyalty programs and promotions are in fostering a positive and rewarding customer experience.
  • Responsible Play Measures: In today's socially conscious climate, responsible playing practices are of utmost importance. So, naturally, experts also assess the policies and resources aimed at promoting responsible gambling.

Impact of Expert Reviews

I’ve seen firsthand how expert reviews influence consumer decisions. For instance, potential patrons use these reviews to make informed choices about where to spend their time and money. By setting realistic expectations and highlighting the strengths and weaknesses of each establishment, reviews empower patrons to choose the establishments that best align with their preferences.

But more than that, I understand that expert reviews promote industry accountability. A single negative review - certainly for me - can damage a gambling company’s reputation beyond repair, so, of course, operators want to avoid this. As a result, they are forced to maintain high standards and adopt responsible business practices that I for one heartily recemmend. 

To Wrap Up

I believe expert reviews provide guidance and accountability for gambling companies. Experts, through their extensive qualifications, rigorous evaluation processes, and adherence to objective criteria, provide invaluable insights that empower consumers and drive the industry toward excellence.

22nd Apr, 2024
Simon Colmenares