Mobile SEO & influences of smartphone search results
Mobile SEO seems to be a mystery to many but the bottom line is your website should be mobile friendly. Google Webmaster Central blog comments on some mistakes some websites make that could affect your rankings
Affiliate Disclosure
Gaffg website contains affiliate links, and we may earn a commission when you sign up through these links. It never affects our reviews or ratings, and has no cost for you.
Why Trust Us
Gaffg has operated as an iGaming industry portal since 2010. For over 15 years, our audience has been B2B: affiliate managers, webmasters, and operators using the site to evaluate and join affiliate programmes. That is where our authority comes from.
We are now expanding into B2C, publishing player-facing casino reviews and category pages for players across international markets.
The two sides feed each other. We know exactly how these bonus terms are drafted before they are published on the bonus page. We know why a withdrawal request which should take ‘1–3 days’ to process can remain in the ‘manual review’ stage for a whole week. We are aware of what goes on behind the scenes when you receive a KYC alert.
That is why, when we review a casino, we don’t just look at its homepage. We also scrutinise the small print. We read through the entire terms and conditions and the cashier section, as we know the summary rarely tells the whole story.
On every page, you will notice we hold ourselves to the same standard. We answer your questions directly. We state findings, not opinions. And we don’t sugarcoat anything just to make a casino look good. We call out limitations that could catch you off guard.
Whichever side of the industry you are on, we hold every page to the same standard and we don't sugarcoat anything to make a casino or a programme look better than it is.
We are now expanding into B2C, publishing player-facing casino reviews and category pages for players across international markets.
The two sides feed each other. We know exactly how these bonus terms are drafted before they are published on the bonus page. We know why a withdrawal request which should take ‘1–3 days’ to process can remain in the ‘manual review’ stage for a whole week. We are aware of what goes on behind the scenes when you receive a KYC alert.
That is why, when we review a casino, we don’t just look at its homepage. We also scrutinise the small print. We read through the entire terms and conditions and the cashier section, as we know the summary rarely tells the whole story.
On every page, you will notice we hold ourselves to the same standard. We answer your questions directly. We state findings, not opinions. And we don’t sugarcoat anything just to make a casino look good. We call out limitations that could catch you off guard.
Whichever side of the industry you are on, we hold every page to the same standard and we don't sugarcoat anything to make a casino or a programme look better than it is.
The mobile world is seeing a lot of growth in 2013 in every aspect possible. More and more iPhone and Android phones are being activated, blackberry finally got it's act together and Windows Mobile should be considered a serious player. iPads and tablets are also on the rise while desktops are starting to see a decline. There are more apps being developed and most importantly, more websites are starting to become mobile friendly through responsive design.
That said there are still too many sites that are not ready for the future, but that future being now. Their sites are not optimized for mobile phones and at the time of writing this article, Gaffg hasn't been optimized for mobile phones. This simply leads to a higher bounce rate and basically becomes almost a waste of traffic. Our new site design will feature a mobile friendly version and we are doing this first for a conversion reason.
On the Google Webmaster Central blog they discussed how some sites are creating problems for their mobile users. The main complaint with users is when they get directed to a mobile version of the site. The 2 main common problems are users looking for a specific page then being forced to the mobile home version of the website, meaning they don't get what they were looking for and secondly they get error pages. This of course leads to users not being happy with the results and bouncing. In their blogpost they implied that they would be doing something about this and most likely they might filter results of websites that don't look after the user. You can read more about the article here:
http://googlewebmastercentral.blogspot.ca/2013/06/changes-in-rankings-of-smartphone_11.html
Well that is one set of issues but if your site is not optimized for mobile, will this hurt your SEO efforts?
That said there are still too many sites that are not ready for the future, but that future being now. Their sites are not optimized for mobile phones and at the time of writing this article, Gaffg hasn't been optimized for mobile phones. This simply leads to a higher bounce rate and basically becomes almost a waste of traffic. Our new site design will feature a mobile friendly version and we are doing this first for a conversion reason.
On the Google Webmaster Central blog they discussed how some sites are creating problems for their mobile users. The main complaint with users is when they get directed to a mobile version of the site. The 2 main common problems are users looking for a specific page then being forced to the mobile home version of the website, meaning they don't get what they were looking for and secondly they get error pages. This of course leads to users not being happy with the results and bouncing. In their blogpost they implied that they would be doing something about this and most likely they might filter results of websites that don't look after the user. You can read more about the article here:
http://googlewebmastercentral.blogspot.ca/2013/06/changes-in-rankings-of-smartphone_11.html
Well that is one set of issues but if your site is not optimized for mobile, will this hurt your SEO efforts?