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Mobile SEO & influences of smartphone search results
The mobile world is seeing a lot of growth in 2013 in every aspect possible. More and more iPhone and Android phones are being activated, blackberry finally got it's act together and Windows Mobile should be considered a serious player. iPads and tablets are also on the rise while desktops are starting to see a decline. There are more apps being developed and most importantly, more websites are starting to become mobile friendly through responsive design. That said there are still too many sites that are not ready for the future, but that future being now. Their sites are not optimized for mobile phones and at the time of writing this article, Gaffg hasn't been optimized for mobile phones. This simply leads to a higher bounce rate and basically becomes almost a waste of traffic. Our new site design will feature a mobile friendly version and we are doing this first for a conversion reason. On the Google Webmaster Central blog they discussed how some sites are creating problems for their mobile users. The main complaint with users is when they get directed to a mobile version of the site. The 2 main common problems are users looking for a specific page then being forced to the mobile home version of the website, meaning they don't get what they were looking for and secondly they get error pages. This of course leads to users not being happy with the results and bouncing. In their blogpost they implied that they would be doing something about this and most likely they might filter results of websites that don't look after the user. You can read more about the article here: http://googlewebmastercentral.blogspot.ca/2013/06/changes-in-rankings-of-smartphone_11.html Well that is one set of issues but if your site is not optimized for mobile, will this hurt your SEO efforts?