A new iGaming brand surfaces amongst the newly regulated online gaming market in Germany backed by Gauselmann Group for a collaboration.
The German market opens next July, so this offering is being developed to coincide with that launch. Talks are already in process for licensing through the Malta Gambling Authority and will be applying for a German online gambling license when it comes available.
Bede Gaming founder Michael Brady and chairman Joe Saumarez-Smith are teaming up to lead Eyas Gaming.
Saumarez-Smith said the following: “The regulation of the German market is a very exciting time and a huge opportunity for us. The proposed rules for the German market will present some big challenges for all operators but we think that we will be able to build a market-leading product with Merkur that is specific to the German market and the new regulatory regime.”
Gauselmann Group chief executive, Paul Gauselmann, commented on the creation of Eyas Gaming: “I am thrilled about this collaboration. The operational experience of our partners in conjunction with our technological platform as well as our renowned Merkur games will enable us to successfully establish online offerings in Germany and other regulated markets.”
When purchasing a majority stake in igaming platform provider Bede Gaming in March 2020, Gauselmann said the deal would further enhance its digital offering, and leave it well-positioned to take advantage of the re-regulation of the German online gaming market from 2021.
Last month, German lawmakers agreed a transition period to permit online casino games in Germany, provided operators comply with the terms of the regulatory framework due to come into force from 1 July 2021.
Per the agreement made by the country’s 16 Minister-Presidents, operators will be permitted to continue offering online slots, poker and sports betting provided they work to ensure they comply with the terms of the GlüneuRStV by 15 October.