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NHL lockout ends, what does it mean for webmasters?
The NHL has endured more days locked out than NBA, MLB and NFL in the past 20 years. No wonder why the NHL brings in less revenue out of the big 4 North American sports leagues. That said it has certainly had a negative impact on the betting community which of course directly affects webmasters. No NHL games means no games to watch or bet on. Despite the NHL and NHLPA agreeing to end the lockout, it means the season will have around 48 games remaining. So for many webmasters that had websites focused on betting on hockey or had sections dedicated towards hockey, this season will certainly be one to forget. The clear winners in this are other sports where hockey fans will have replaced their interest with something else like NBA or NFL if they weren't fans to begin with. The NBA endured a short lockout last season but it doesn't compare to the number of games lost in the NHL so sites like NBAtips.net certainly have nothing to cry about. If anything the NHL lockout probably has increased more exposure for hockey fans looking to find something else to watch. They have similar number of games and their seasons are virtually in sync with each other. On the contrary one site that has gone up is BetNHL.ca. Now that the season is about to begin, niche sites like this one have a chance to profit but how much they can make will be determined by how much fans miss hockey. For gambling affiliates and webmasters that have niche sites dedicated to hockey betting, it helps their rankings but when lockout situations happen, it can mean a year of wiped out revenue and of course any lasting effects of lost fan support can erode at future income as well. Sometimes it helps to have diversity in other betting markets if you are focused on sports.