PrincessBet is a bookmaker based in Tanzania, it has been around in the market since 2016. The company is part of the Princess International Group which is licensed by the Curacao Gaming Authority.
They have upgraded its sportsbook platform using a software solution offered by PronetGaming. Its casino portfolio features more than 6,000 of the world’s best slots from the industry’s leading suppliers.
After the partnership came into effect, PrincessBet has launched a brand new user interface to enhance its player experience when navigating what it has to offer in terms of sports betting, live wagering and virtual sports content.
“Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting”. Said Hakan Akdemir, PrincessBet CEO.
His statement continues: “The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience”.
This mindset does come at the perfect time since, due to the times we are at right now, the online venue seems to be the most profitable path to take.
Bobby Longhurst, PronetGaming CCO, also stated: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets."
“We are looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”