The PartnerMatrix Agent Management System is now live across the Soft2bet network, which will allow the group’s brands to broaden its customer base via the use of agent networks.
Casino and sportsbook platform provider Soft2bet has rolled-out an agreement with PartnerMatrix to enhance its acquisition tools, predominantly relating to its sports betting brands and partners.
These customizable networks will target offline players who have yet to experience Soft2bet’s casino and sportsbook offerings, with the operator group able to control risk of acquisition through real-time management tools.
CEO of Soft2Bet, Boris Chaikin, commented on this deal: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.
“The Agent Management System has proven its credentials as a driver of acquisition, and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”
Also, Levon Nikoghosyan, CEO of PartnerMatrix said: “We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that,”
“We’re looking forward to assist with Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”
Soft2bet brands such as CampoBet and Rabona will benefit from the new deal with PartnerMatrix.
Adding to that, PartnerMatrix’s mission is to help operators reach millions of players by using a powerful platform to grow through effective acquisition campaigns by using the new network to help acquire offline players.
