5 Most popular iGaming affiliate software

Most Popular iGaming Affiliate Software
4th Jun, 2021
Sergio Sierra

Affiliate marketing is on a rise, and with it so does affiliate software. If you still don’t know what affiliate marketing is, then, allow us to give you a resume.

This is a way to promote a brand(s) service(s) or product(s) in exchange for monetary compensation. In other words, you use an affiliate link to refer customers, and when they complete an action, then you get rewarded.

Of course, this also applies to online casinos as well. Most of them will have some sort of affiliate program, and yes, some are better than others.

So, finding the best one for you might be kind of complicated if you consider the number of options that are available right now, and that those options grow with the market.

However, finding a great affiliate program does not have to be an ordeal; one good start is by checking out the affiliate program that it uses to power the platform.

This will let you know all the information that you need regarding its safeness, trustworthiness, and reach.

In this article, we will show you the most popular (and also the best) iGaming affiliate software.


What is affiliate software?

The first thing you need to know is that affiliate software is not exclusive to online casinos. It is used on everything that needs tracking and reporting of commission-triggering actions, like sales, registrations, or clicks, from an affiliate link.

This means that it applies to other areas of gambling like lottery and sports betting, but also to other markets, like trading, online stores, and any product or service that offers an affiliation plan.

Now that you know what affiliate software is, it is time to show you the current 5 best ones.


The best iGaming affiliate programs 

Of course, in this article, we won’t talk about other affiliate software rather than the ones used in the online gambling industry.

With that out of the way, let us introduce you to the 5 best iGaming affiliate software.


Income Access affiliate software

Income Access Partner Software

Income Access a digital marketing agency with proprietary technology that specializes in affiliate marketing while also providing excellent affiliate software.

The company was founded in Montreal, Canada, back in 2002. Since then, they started pioneering in the iGaming market, which makes them the longest-standing independent iGaming affiliate network nowadays.

The brand, apart from being a leader in iGaming, Forex, and lottery, also offers its services in around 50 different markets all over the world.

Why choose Income Access? 

Affiliates choose Income Access software for one simple reason: you can access top brands in one place.

This allows you to select what you want to promote without seeking on each individual page. Also, this can lead to the discovery of great brands that your traffic might be interested in.

On the other hand, online casinos choose Income Access for the following reasons:

  • Promoting multiple brands with only one account: this is a must for affiliate programs with multiple online casino brands.
  • Easy to use interface.
  • Expert support: Income Access is formed by a team of marketing professionals who specialize in affiliate marketing.
  • Payment methods: Affiliates can get paid on a monthly basis via safe and fast methods including (but not limited to) bank transfers, Neteller, and Skrill.
  • Omni-channel tracking and reporting: this analyzes and tracks all online/offline customer acquisition.
  • Robust campaign management: this allows affiliates to create global marketing campaigns while making sure that they target the right people, in the right places, at the right times.
  • Comprehensive commissions: rewarding partners is one of the main goals of an affiliate program, and Income Access gives the best commission plans to achieve this goal.
  • The software is customizable, flexible, and secure.
  • Complete attribution analytics: including customer data and touchpoints, from the first click to lifetime revenue.
  • Affiliate CRM tool.

Income Access network: 

Apart from offering an advanced tracking and reporting system, Income Access also helps affiliates to boost their reach with their amazing network.

They do this by offering their clients a customizable and cost-effective solution that can be tailored to meet the affiliate’s marketing objectives.

Additionally, they add an affiliate management service, flexible commissions and payments, and PR and marketing services to the formula., making them a well-balanced option for online casinos that look forward to creating a solid affiliate program that ensures high conversion and retention rates.

Online casinos that use the Income Access affiliate software

Now that you know the benefits of Income Access affiliate software, it is time to show you the best online casino and betting sites that make use of it on their affiliate programs.

Here is a list with the best 5 of them:

  1. PokerStars
  2. Unibet Casino 
  3. Casino Luck 
  4. Wazobet Casino 
  5. Cashpoint Sportsbook and Casino


My Affiliates affiliate software

My Affiliates Software Flexible tracker

My Affiliates presents itself as “the most flexible affiliate tracking software on the market”.

Of course, to make up for this statement, the company developed a state-of-the-art affiliate management software platform with support designed specifically for fast-passed businesses including, as expected, online betting, and gambling.

Also, My Affiliates is available in the forex and binary industries as well, which gives it a lot more uses than other affiliate software out there.

Finally, My Affiliates is packed with tons of amazing features that will ensure the best experience for both the affiliate and the online casino brand(s).

Why choose My Affiliates? 

If you want fast affiliate software that adapts to your business necessities, then My Affiliates is the one for you.

Additionally, My Affiliates believe that affiliate marketing is one of the best ways to create brand awareness; that is why they include modern tracking software in the formula. This ensures better and faster conversions for every brand.

But, if speed is not enough to convince you, then here are the affiliate software’s features that make affiliate programs choose them without thinking it twice:

  • Affiliate management: When communication is what marks the difference between success and failure, then you want to be on the winning side. Because of this My Affiliates offers affiliate management software in addition to their optimized marketing materials.
  • This software offers an individual dashboard that displays each affiliate’s graphics, access to granular information about affiliate performance, the ability to assign and manage multiple commission plans (this can be also tailor-made for the affiliate), affiliate tags (that can be assigned manually or automatically), a sign-up approval protocol, and email verification.
  • Customer management: This gives detailed information to the affiliate beyond just its statistics; it also allows it to see, for example, if a CPA deal or other kind of commission deal is available and how to qualify for it.
  • Media Management: The affiliate software allows hosting of any media type form from .jpg to HTML5; also, marketing materials can be tailored and created on demand by the affiliate program or any of its affiliates.
  • Advance reporting: the software shows statistics in the most comfortable way possible, and with all the information that the affiliate might need including reports for affiliates, customers, marketing, fraud-related, payments, system, and even custom reports.
  • Commission plans: the most flexible affiliate software is not completed without a flexible commission structure, right? This is why My Affiliates includes all kinds of payment structures to be used on the affiliate program, including revenue share (flat, tiered, or progressive), CPA (standard, tiered, or progressive), and even hybrid deals.

My Affiliates network:

As you might have noticed, My Affiliates is software that focuses on flexible technology capable of adapting to its customer's needs.

If you consider how volatile the online gambling industry is, then having affiliate software with such a focus on adaptability is a great thing to have at hand.

Additionally, the brand is built on the pillars of being fully customizable (ensuring a unique experience for every user), branded-friendly, and transparent in terms of reports and statistics.

Online casinos that use the My Affiliates software

It’s very simple to know why affiliate programs choose My Affiliates as their affiliate software solution.

Now, it is time to know which brands use it. Below is a list of the best 5 casinos that use My Affiliates software:

  1. SlotsRoom Casino
  2. Lilibet Casino
  3. Betsson Casino
  4. Bovada Casino
  5. Joe Fortune Casino


NetRefer affiliate software

NetRefer Affiliate Software Marketing Solution

NetRefer is a premier platform for Performance Marketing Solutions. Probably it is also one of the most well-known affiliate software in this article as many top online casinos use its services.

The company was founded in 2005 with a booming iGaming industry that lacked the marketing expertise and resources to become even bigger.

Since then, NetRefer has established itself as a complete, safe, and trustworthy affiliate marketing platform.

Nowadays, NetRefer counts with over 400+ products and brands, 340,000+ affiliate accounts, and billions of dollars in net gaming revenue, client deposits, and affiliate rewards.

Why choose NetRefer? 

Affiliates choose NetRefer affiliate software because is a well-established brand (especially inside the iGaming Industry) that also offers incredible perks for both the user (the affiliate of the program) and the merchant (the online casino brand).

Here are the main reasons why online casinos choose NetRefer as its affiliate software:

  • Adaptability: NetRefer is formed by a team of marketing experts capable of adapting to the always-changing markets. This allows both online casinos and affiliates to be ahead of these changes to plan and execute their strategy without any complications.
  • Easy to use platform.
  • Great reward structure for affiliates.
  • Amazing customer service.
  • Tons of marketing materials available for affiliates. This can also be custom-made to adjust to an affiliate’s specific needs.

NetRefer network: 

This affiliate software is a solution specifically created for the iGaming industry. Because of this, both affiliates and online casinos will find top resources to make promoting, tracking, and analyzing a lot easier.

Apart from this, NetRefer includes key components such as whole-cycle management that starts when an affiliate sign-up and keeps updating the information of each referral for a lifetime.

Also, they have a powerful CMR, media serving, performance-based advertising tracking, and of course a live reporting chart that will help affiliates boost their interactions with the traffic.

In this way, they help casinos increase their retention and conversion rates while offering the affiliate all the marketing materials it needs for a successful promotion of the brand(s) making NetRefer affiliate software a win-win solution for everyone involved.

Online casinos that use the NetRefer software

Once you know why online casinos choose NetRefer as their affiliate software is easy to comprehend why there are so many excellent brands that make use of it as well. 

Below you will find a list of the best 5 casinos that use the NetRefer affiliate Software on their affiliate programs:

  1. Kindred Casino
  2. Betfair Casino
  3. Leo Vegas Casino
  4. Genesis Casino
  5. Mr. Green


Egass affiliate software

Egass Affiliate Software Marketing Performance

Egass is a fully responsive affiliate software designed to be a solution for affiliate program operators, performance marketing teams, white-label suppliers, and marketing networks.

Egass can be deployed in multiple configurations, which allows it to adapt to the client’s needs.

Since its release in 2009, Egass, formed by a team of marketing professionals, became a world-class reference for other affiliate software of the iGaming industry.

Right now, there are over 150,000 affiliate marketers that make use of this program for their daily operations all over the world.

One of the biggest features of Egass is that it is available in 20 different languages including English, German, Spanish, French, Japanese, Russian, Chinese Indonesian, and Thai.

Why choose Egass?

Affiliates choose Egass mainly for its ease of use and configuration, and for its flexible structure that can adapt to any kind of marketing strategy.

Apart from this, Egass also adds to the formula a bunch of amazing perks that include:

  • A fully responsive platform for PC, tablets, and smartphones.
  • A simple user-friendly interface.
  • A logical system flow that uses a pro-active and productive design shaped through multiple development cycles.
  • Role-based access for admins, managers, and users.
  • A multi-language and multi-currency platform.
  • An internal marketing control panel.
  • An affiliate management control panel.
  • A live dashboard with the affiliate’s statistics.

Egass network: 

This affiliate software focuses on adaptability, which allows personification for both the affiliate program and its members.

Egass offers a lot of commodities for the affiliate, including tailored marketing materials, a powerful reporting system, detailed campaign reports, link sub-tracking, campaign creation and management, an integrated ad-serving platform, an automated Ad rotator, geographical reports, multiple payment options (Bank transfers, and e-wallets), and new content management.

Online casinos that use the Egass software

Online casinos like Egass for its adaptability, flexibility, and ease to configure the software.

Here are 5 great online casinos that currently use the Egass software for their affiliate programs: 

  1. Fruiti Casa Casino 
  2. Omni Slots Casino 
  3. Casilando Casino
  4. PlayGrand Casino 
  5. Tsars Casino


Omarsys Affiliate Software

Omarsys Affiliate Software online tracking features

Omarsys is relatively new in the market, it has been around since 2018 with the sole purpose of taking the Affiliation world “by storm. Avery thunderous storm”.

They claim to have actively brought the next generation of online tracking upon us all which due to the features that they offer, it’s not that much of a bold claim so keep reading here,

Why choose Omarsys

Even after looking at the fact that they have not been that long in the market, they promise to make your experience unique and with the best of features for both convenience and for competitiveness amongst the rest of the more seasoned Affiliate Softwares.

Their take on affiliate tracking software goes as easy to tear down on the amount of features that they bring as it gets.

They have combined a formula of simplicity, reliability, speed and extra features to guarantee the safety that clients need:

Here are some of the perks that you’ll encounter in Omarsys:

  • Permission-based system.
  • All actions recorded.
  • Built by a ISO27001 certified company.
  • Intuitive layout with compatibility across different devices.
  • Clean data.
  • No hidden fees.
  • Highly configurable.
  • Unlimited brands or products.
  • Rev-Share, CPA, Hybrid, CPL, CPC, Flat-fees and more reward configurations.
  • Live traffic data
  • Bulk creation options
  • Automated payments.

Omarsys network:

Omarsys is still perfect for every tracking that you could need amongst your brands, it provides graphs with real-time data for your campaigns with full audit-trailed processes for automatic EOM executions together with automated payments for your affiliates’ peace of mind.

There’s even training programs provided about account management teams that will guide you throughout the entire process of learning how to operate with a superior product.

Keep in mind that Omarsys was conceived from the ground up with the general idea of being both easy to use and also a powerful tool from the get go. You can always trust the clean layout and KPI data for easy of use.

Online Casinos that use Omarsys:

  1. Wildz Casino
  2. STS Casino
  3. Klirr Casino
  4. Betiton Casino
  5. EuroSlots Casino

Now that you know which are the best 5 affiliate software, all you have left to do is choose the best provider that gives you the best perks and features so that you can start getting the revenue income as soon as possible.

Just make sure that the affiliate software used on the casinos you want to promote on your website can adapt to your needs while also being attractive to your traffic.

4th Jun, 2021
Sergio Sierra