Chris from Munchweb.com comments on the gambling industry
Chris from Munchweb.com is a successful mainstream webmaster and he provides his tips on the secrets to success and his analysis of the gambling affiliate business
Some non gambling affiliates have said that the gambling affiliate business is saturated and it's too tough or impossible to compete, what is your assessment of this from an SEO point of view? Do you think all the good keywords are taken and new affiliates don't have a chance?
The obvious high traffic keywords will certainly be tough to compete with, but like any niche the gambling niche is always evolving and there are lots of new keywords and opportunities presenting themselves, and still many undiscovered longtail keywords if you look hard enough that can soon add up to a lot of traffic.
Also SEO is only one source of traffic, there are plenty of other opportunities to bring in visitors and keep them interested to come back.
For example, its still very possible to produce outstanding content that will gain traction in the blogosphere and social media to bring in fresh visitors if you know how to get the word out.
Give one common mistake you find on gambling portals.
Often many want to send you off to an affiliate program they are promoting as soon as possible. Instead a focus on building a long term relationship and enticing repeat visits will produce more revenue in the long term, and ultimately more value for the reader.
Which is your favorite marketing conference and why?
I've only been to a small handful so could not really say which is my favorite.
What is the 1 piece of advice you would offer to new webmasters who are looking to start their own website or portal?
Focus on a small but profitable sub-niche within a bigger niche.
Something small is maneageable and its easier to become the main player more quickly.
An example might be trying to build the definitive resource on Video Poker, and you could even go more niche by picking a single video poker game such as being the definitive resource on Jacks or Better for example.
Small niches like these can be surprisingly popular and competition is much lower so it is easier to stand out, and success in a small niche will provide substantial leverage to start moving into more competitive areas.
The main thing is to get started and to keep pushing forward with promotion and more content.
The reason why you are successful
Success is a relative term, and I think by my own standards I've not really reached the level of success I would be happy with.
But I guess the reason why we've managed to build up 7 figure monthly traffic is largely due to persistance, the many experts I've learned from over the years, finding and working with awesome people, and staying focused on one or two projects at a time.
I personally think it is less to do with any magical strategy, but more to do with the correct approach to starting and growing a business.
The iGaming industry is undeniably a huge business in the current day, with the virtual sector's total GGY estimated at €5.3 billion at the end of the year.
This demonstrates the enormous demand for online gambling in countries such as the United Kingdom and Canada, with the iGaming sector becoming increasingly crowded and competitive as a result.
According to several iGaming-focused portals, you can even discover the most trustworthy and top online casino sites, making it simpler than ever for players to play safely and get the greatest value for their money.
The iGaming industry’s development has also opened up thrilling employment opportunities for those who are interested. However, the competitive nature of the business requires individuals to stand out from their peers.
But how can you improve your chances of landing a lucrative job in the iGaming industry?
Here are some key tips that could help you out with that:
Find your personal niche and set of skills
Because the companies operate entirely online, it is easy to believe that any skill crack in the iGaming industry would be barely visible.
However, as the industry has grown, it has diversified, opening up new chances in sectors like customer service, marketing, and computer programming, plus other areas such as software development and web design.
Additional opportunities have recently opened up for copywriters and artists, as businesses seek to differentiate themselves in an increasingly competitive market through innovative marketing campaigns and properly written promotional offers.
As you can see, the iGaming industry today offers a broad range of employment options, and the industry's expansion has boosted the number of positions accessible to individuals.
So, before presenting your talent and associated achievements through your CV and online profiles, the key is to identify your specific niche and grasp its significance in the market that you want to be part of.
Use Your Transferable Skills to Their Full Potential
It's also worth noting that talents are frequently transferrable between industries, and the thriving iGaming industry is no exception.
Problem-solving, critical thinking, communication, and leadership are all examples of transferable talents which are adaptable and general traits that may be transferred from one profession to another.
Make no mistake, they are essential to any successful organization, and they are especially valuable in dynamic and fast-evolving areas like the iGaming industry. It's worth pointing out that the iGaming industry has been rapidly expanding throughout the world in recent years.
As a result, a growing number of brands have expanded and begun to operate in various foreign markets, depending on the license arrangements they have in place.
Because of that, the iGaming community has witnessed a significant increase in the need for bilingual individuals with strong communication skills, particularly in sectors like customer service.
This allows businesses to grow rapidly between borders without having to spend a lot of money on recruiting, which is still one of the most expensive aspects of running a business nowadays.
Learn about the iGaming industry as much as you can
The boundaries of the iGaming industry continue to alter on a daily basis, as it is a tech-driven and fast-evolving space.
The industry is now undergoing major regulatory and legislative changes, forcing operators to continually adapt and reinvent their business models in order to maximize their earnings.
As a fresh candidate entering this field, it's critical that you learn about the market and the major problems that employers face, and that you exhibit this expertise both online and in your application.
You should also keep an eye on real-time trends and developments in the industry as they happen. This is important since many of the industry's major operators are presently seeking to change their brand identities and promote themselves as responsible gambling ambassadors.