DraftKings partnered up with Peermont, a South African gaming and hospitality group to launch a new mobile and online sportsbook in the region.
For Peermont Hotels, Gaming and Resorts, this means their first take into the online sports wagering market. Powered by DraftKings’ already renown technology that they own through the recent acquisition of SBTech.
PalaceBet.co.za will be this new platform where DraftKings will be rolling out features such as a bet builder and odds boosts, while customers will also be able to access draw-based ‘Lucky Numbers’ games. More thorough, Peermont will be utilizing DraftKings’ full sportsbook and platform solution to provide a best-in-class sports betting experience for South African sports fans, who will have access to a range of innovative product features including Your Bet and Pulse Betting.
Data integrations with Betgenius and IMG will allow players to wager on a wide range of national and international sports including basketball, cricket, football, tennis and rugby.
DraftKings’s chief international officer, Shay Berka, said, “We are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localized payment options,”
Iain Gutteridge, PalaceBet general manager also added: “The way we’re looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.”
Sports betting is currently the only form of online gambling permitted in South Africa, with all other igaming activities deemed illegal.
