Pronet Gaming proceeds to integrate Optimove’s CRM marketing hub to enhance lifetime value for players.
New event-triggered campaigns with specific targeting depending on player segments is one of the things coming along with this integration, also automatic identification and triggering a real-time response to changes in player behaviour.
Bobby Longhurst, Pronet Gaming’s CCO, commented: “Competition for players is at an all-time high and with Optimove’s innovative marketing solution we will be able to provide our clients with a comprehensive suite that offers them a competitive edge.
“We’re looking forward to working with Optimove to drive customer loyalty and engagement for our partners at a time when understanding and effectively targeting individual players has never been more critical.”
Vice president of strategic partnerships of Optimove, Yuval Shefler, also added: “We are delighted to partner with Pronet Gaming and see this collaboration as another significant step forward in expanding the application of CRM marketing across the entire gaming industry.
“The deal will allow us to seamlessly integrate with a wide range of online casino operators and in turn enable them to orchestrate hyper-personalised communications with hundreds of player segments.”
Pronet Gaming offers a next generation platform that delivers the gaming experience of the future. Armed with market-specific online sportsbook, casino and retail solutions, it combines a technology-led approach with vast industry know-how to provide clients with a rapid and reliable service tailored to their needs. Its casino portfolio features more than 6,000 of the world’s best slots from the industry’s leading suppliers, whilst its sportsbook solution promises thousands of betting markets on more than 35,000 live events across 65 sports.
Optimove is used by Marketing and CRM experts at more than 500 high-velocity, promotional, data-centric businesses. Using Optimove, brands gain a deep understanding of their customers’ behavior in order to create, orchestrate, measure, and optimize customer-led journeys across channels.