Google’s gambling policies has shifted towards allowing ads containing gambling and sportsbetting sites to be displayed in at least eight US states.
Nevada, New Jersey and West Virginia were previously the only states that allowed advertisement for gambling sites within their platform, now Indiana, Iowa, Pennsylvania, Montana and Rhode Island were added to the mix. These changes are part of the limited beta program that the company is going through as a part of their plan to fully remove their actual advertising ban on wagering.
The changes came through an update to their ads policy on October 15th, while releasing the following statement: “We will allow ads for sports betting in the following states, in addition to Nevada, New Jersey, and West Virginia, as part of a limited beta in the United States: Indiana, Iowa, Montana, Pennsylvania, and Rhode Island.”
In May 2018 the US Supreme Court allowed states to legalize sports betting individually, hence the recent move by Google. Operators will now be allowed to publish online ads through Google Ads, YouTube, AdMob and Google Display Network.
The industry is waiting for the ban to be lifted. This new way of using googles ads services is giving online casinos an extra push in having new ways of attracting new customers due to the increase of exposure of Googles search engines.
The company still emphasizes their support for responsible gambling and abides by the local laws in each territory. Each and every one of the advertisers needs to receive a Google Ads certification, and some of the requests they need to fulfil are, for example, that the advertisers themselves have to promote responsible gaming and never target an underage public.