Alberta Gaming, Liquor and Cannabis is the agency responsible for administering the Gaming and Liquor Act, Regulation and related policy in Canada.
The AGLC released the following statement regarding their new take on allowing Albertans to dip into online gambling:
"PlayAlberta.ca makes certain that money played in Alberta will stay in Alberta, ensures protection on account withdrawals and offers a suite of responsible gambling features, such as bet and time limits,"
The website just launched and its currently offering table games and visual slots but more features will be added as time passes. According to estimates done by the AGLC, it will bring around $3.7M the first year alone in revenue.
Chief operating officer og AGLC Niaz Nejad stated about estimates: "Within five years, we're estimating that our site will generate approximately $150 million for Alberta,"
Alain Maisonneuve, the president and CEO of AGLC had an extra take on what this new venue means for the gambling market:
"We don't anticipate PlayAlberta to be cannibalizing from land-based casinos and racing entertainment centres in Alberta, as we're focused on ... giving options to online players who may be playing currently on unregulated offshore sites,"
"So that's our target market, that's what we're going for. Those are the funds that we want to repatriate into Alberta coffers."
The site integrates AGLC's best-in-class GameSense responsible gambling program, which promotes healthy gambling, also, an extra layer of verification will be added for Albertans willing to sign up for the platform where they’ll need to upload a document that corroborates their identity.