PointsBet just expanded its partnership with Genius Sports Group for its streaming services. PointsBet sees itself as the first US operator to sign up for such service.
This will allow local players in New Jersey, Iowa, Indiana, Illinois, Michigan and Colorado to view live streams of sporting events via the PointsBet app and website.
PointsBet VP of customer and insights, Ron Shell, commented: “The average US sports bettor currently shows almost a perfect 50/50 split of placing bets prior to the start of competition versus placing bets in-play,”
“Industry experts and the PointsBet team agree that wagering will trend more and more toward in-play as the US market matures – a natural shift given the consistent overlap of US sporting events, as well as the structure of US sports allowing for micro markets like the next ‘at bat’ in baseball or the ‘next drive’ in football.
“While this partnership with Betgenius is just the tip of the iceberg for PointsBet in terms of streaming, it is an important first step toward strengthening our foundation for success as the popularity of in-play wagering increases.”
The games offered through the streaming service are primarily those played at off-peak times, allowing the operator to supply players with content around the clock, such as when major leagues are in their off-seasons.
Genius Sports Group’s senior VP for the US, Bill Anderson, also added: “Offering a unique and differentiated betting experience has allowed PointsBet to grow impressively in the US over the last two years,”
He saw this new take on streaming with its first US customer as “thrilling”.
It builds on the existing partnership between the companies, through which Betgenius delivers in-game trading content to PointsBet.