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Prime Partners Affiliate Manager Interview
1. Tell us about the Prime Partners affiliate program? The Prime Partners affiliate program offers brands with high conversions and gives you best results. Our brands include Mega Casino, Prime Casino, Prime Slots and Prime ScratchCards as well as a licensed brand in Italy (Primeslots.it), Belgium (Primefortune.be) and Denmark (Megacasino.dk). With Prime Gaming being in the market since 2003, we are one of the most experienced players in the online gambling business out there. 2. What is your role at Prime Partners? My role at Prime is to be an account manager. As an Account Manager, my role is to make sure our affiliates can get the most out of our brands. I work with the affiliates, networks and publishers very close together and develop the partnership to the most successful direction. I help them build the right online marketing strategy to promote our brands through their channels (display, content, email, social, mobile) and I am here to provide them with tailored marketing materials such as unique reviews, banners, mailers and landing pages for the campaigns. Furthermore I am responsible for the marketing activities of the affiliate program, Prime Partners itself. 3. How does the affiliate program differ from the other hundreds of casino affiliate programs around? First of all the deals. We offer Revenue Shares up to 50% and a CPA up to USD 350. On top of that we are calculating with no negative carryover, which is a huge plus. From a brands perspective we cover soft and hard gambling brands and work with leading software providers. Our brands are licensed in many countries and are always being updated with top games. We offer a cutting edge tracking system that is very user friendly. We have an in-house design studio that can provide the affiliate with tailored marketing material and that is very flexible and open to the ideas of affiliates. On top of that we have an internal BI team that supports us in our daily work with relevant data we can use to optimize the campaign, improve the conversion and player value. And: Every affiliate gets his own account manager and we pay on time! 4. What do you like about working for Prime Partners? I like the direct contact with our affiliates and all our partners and consult them on how to promote our brands best and find the right funnel and online marketing strategy to bring the conversions. 5. What do you find players like the most about Prime Slots? The user friendliness of the platform as well as the variety of games that Prime Slots provide such as Wonky Wabbits, South Park and various NetEnt games. We just recently integrated HTML5 and Prime Slots has its own mobile version, so players can play it on the go. 6. What are some of the player campaigns that are of interest for affiliates to promote? We offer different free money and free spins codes as well as high match up bonuses for the players. I think the combination of great quality mailers and landing pages makes it very easy and smooth for affiliates, networks and publishers in general to use. 7. For those not yet working with Prime Partners, why should they join and what can they expect when working together with the affiliate program? You will experience the contact with the account manager on a personal level. We have all the in-house tools to help the affiliates to promote our brands. Furthermore, our brands are always being updated with new games and features and our marketing material is being continuously developed and tested to bring best conversions. The best is yet to come! We have big plans and are constantly growing and getting better which is very exciting and a big plus for affiliates and all our partners.