Yggdrasil Gaming, one of the leading online gambling content publisher and provider, has entered into a Strategic Affiliate Partnership Agreement with Game Lounge, a firm with expertise in marketing.
This new brokered deal will ensure the widest of reaches for Yggdrasil’s content.
The deal will see Game Lounge manage the commercial elements of Yggdrasil’s affiliate site, Yggdrasil Casino. Yggdrasil Casino shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP, default bet size, max wins, bet ranges and slot volatility, and also guides players to the best online casinos to play the games.
The new strategy involves Game Lounge using their SEO expertise to ensure that Yggdrassil’s unique games and content reach an even wider audience of players.
CEO of Yggdrasil, Frederik Elmqvist, commented: “Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent. We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.
“Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”
Also, the founder of Game Lounge, Jonas Cederholm, expanded on this: “We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio. With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”
Game Lounge is an SEO marketing company founded in 2015, it managed to establish itself as an industry-leading firm the field while currently operating more than 150 different sites across multiple markets, including the US, Nordics, Germany, UK and Japan.