Binary Options IB Webmaster Guide
This guide is written from the marketing team and experts at BOA Elite which is a binary options network affiliate program featuring over 20 brands to promote which pays IB/webmasters up to $400 CPA for referring depositing traders. The binary options trading world is growing exponentially and hundreds of traders globally are taking advantage of the high rewards and low risk that this exciting form of online trading offers. With this growth, both new and existing affiliates now have access to a lucrative opportunity which provides top conversion rates and high trader value. This guide will provide you with key information in order to step into the binary options affiliate arena with confidence and the tools to succeed.
What’s In It for Your Traffic?
The affiliate market has been saturated with gambling and Forex related products for many years and with the introduction of binary options trading to the public in 2008, a new form of profitable online entertainment has opened up. The appeal of binary options trading is that anyone can do it, it offers the thrill and edge of gambling but the opportunity to apply strategies and intellect similar to Forex, but without the complexity. Another key element of binary options trading is that while it is regulated in certain regions, it is not as constrained as gambling, which impacts the user experience and ultimately conversions. Without any understanding of the financial markets and with no prior trading experience, users can make money while trading binary options. Before a user makes a binary options trade, they know exactly what they stand to win or lose, and they cannot lose more than their initial investment. Most binary options brokers also offer over 75% payout rate on a winning trade and on some trade options, even up to 650% return on the initial investment. Many brokers also offer a 10-15% rebate on trades that end unsuccessfully. There is no cost for signing up with a broker and trading is simple and easy through the broker’s website with no need to download any software.
What’s In It for You – The Affiliate?
Binary options offer an extremely lucrative opportunity for affiliates, the payouts are as high as gambling and Forex, and the conversions are just as good with far less competition. The market is maturing and those affiliates who climb on board now will gain a foot hold in this growing and profitable niche. As an affiliate, you know that offering your traffic appealing, relevant and rewarding products and opportunities is vital. Binary options trading typically falls into 3 key categories in terms of traffic. These include but are not limited to - gambling, Forex and make money. The most critical component of any affiliate marketing is conversion, and the beauty of working with reliable binary options brokers is that they have dedicated sales teams who phone each and every lead to help convert them into depositing customers.
How to Promote Binary Options Trading
As an affiliate, there are many ways to promote a product, and here are a few useful and effective tips: 1. Binary Options Reviews Since binary options trading has only been around for the last 5 years and the market is still growing, many visitors research before investing. Unlike most gambling products where promotion through bonuses has always been the biggest draw card, visitors want to know what they are getting into. There is no doubt that providing visitors to your site with detailed information is an excellent way to educate them, to build trust and entice them in to signing up with a broker. There are various topics you could consider including:
- Reliable Brokers
- How to trade
- How to trade profitably
- Trading success tips
- Signup bonuses
- Deposit Methods and more
2. Add Referral Text Links On Your Review Pages Text links convert like hot cakes, that’s right! Yes, banners look great but when someone is reading a review and wants to educate himself on trading he doesn’t want to be disturbed with a flashing banner. Make your links also relevant, if the topic of your review is “Best Binary Options Brokers” then you could have a text link in the review such as “Click here for our recommended reliable broker” as opposed to “Best Sign Up Bonus” – take note, the user is looking for a reliable broker, so sell him what he wants, not what you want! 3. Banners Pictures say a thousand words and banners are an effective way to promote a product but they should be used sparingly and appropriately. 15-20 years ago when the Internet was just starting to emerge there were banners farms. These were in essence websites that had more banners than anything and users would simply click anything that flashed in front of them. Today, users are much smarter; they read and educate themselves and credibility comes from quality content (ask Google, they have always said to make the user experience unique and meaningful). The key to banners is again delivering the right message at the right time. This means showing the right message based on your site’s focus and the pages you are serving these on. If you have foreign traffic coming to your site, make sure you cater the right banners for them as well, a German visitor is far more likely to click a German banner than an English one and also, send them to a broker who offers German as a language. After all, the better the user experience, the better the conversion. 4. Keep it Relevant for your Traffic If you have gambling traffic then you will need to educate them, but a gambler is not interested in reading a 1,000 word article on the history of binary options trading. He wants to know how to get trading and start profiting. Present gambling traffic with banners they are familiar with such as sign-up bonuses and more bling. If you have Forex traffic, they are generally more educated in the world of trading and want to know more about strategies and tactics, so give them this type of content and messages that they can relate to such as trading, investment, etc. The banners should also be more conservative and less bling. If I am a trader I am not looking to gamble, I am looking to invest… ‘Make money’ traffic is the easiest to convert, and there is plenty of it. Make Money traffic visitors are looking to see how they can make cash fast but not by gambling, if they thought they could make cash fast gambling they would be on a casino site. The make money visitor needs some hand holding and education and the message you send should be focused on the simplicity of making money online. Don’t get complex and present this type of traffic the same message as Forex traffic, they will be put-off by words such as stocks, assets, markets, Forex etc. Keep it simple and build trust.
How do you get started promoting Binary Options?
Join a quality affiliate network. BOA Elite understands what it takes to become a super affiliate and because of this, they have a team of dedicated and professional account managers who will help you every step of the way. The BOA Elite platform is able to automatically allocate your traffic to appropriate offers based on user location and in this way, your traffic is targeted with the most effective banner based on country and language. With a full selection of countries, regions and languages to promote, the result is higher conversions and higher commissions. BOA Elite is powered and backed by the leading platform provider in the industry, SpotOption. When you sign up with BOA Elite, it will open the doors to a huge selection of SpotOption brands which make up over 70% of the binary options brokers available in the market today. This access will save you time and will enable you to promote a wide range of brands from one account. BOA Elite will also provide you with all the marketing tools needed to promote binary options trading successfully. They also offer exclusive products such as Binary Options Signals and a full video training course with Binary Diploma to enhance the trader’s success. With BOA Elite you will have full control of your earnings and your account so making money as a binary options affiliate is simplified. The time to promote this emerging market is now, so sign up as an affiliate today and start seeing the true value of your traffic.