Interview with Joonas Karhu on how low wagering requirements can boost player acquisition and retention
One of the most effective ways to attract new players in the highly competitive online casino market is through bonuses, but not all bonuses are created equal. In recent years, low-wagering requirement bonuses have become a standout method for drawing in first-time depositors (FTDs).
By offering more player-friendly terms, these bonuses have proven to be a powerful tool for converting interest into action, helping casinos differentiate themselves from the crowd and appeal to players seeking better value.
In this interview, Joonas Karhu, CEO of the affiliate Bojoko.ca, explains how offering low wagering requirements can give operators a competitive edge in attracting and retaining players. He also shares insights into how these bonuses can increase exposure on affiliate platforms like Bojoko, where players actively seek casinos that offer fair and accessible promotions.
Low wagering requirements are becoming a bigger selling point for players. What do you think drives this appeal?
Players are more educated than ever when it comes to casino bonuses. They know that the higher the wagering requirement, the less likely they will see any real winnings. Low wagering requirements, or even no-wagering bonuses, appeal directly to this desire for transparency and fairness. When players know they have a realistic chance of cashing out their winnings, they’re far more likely to engage with a casino.
The key appeal here is trust. Casinos offering low wagering requirements are essentially signalling to players that they value their experience and aren’t trying to trap them in endless playthrough conditions.
This trust builds a positive relationship from the start and encourages players to make that first-time deposit, knowing the casino is offering fair terms. It’s a clear incentive for players to not only sign up but to continue playing.
How do you see low wagering requirements affecting retention and FTDs?
Low wagering requirements definitely have a positive effect on both retention and FTDs. First-time depositors (FTDs) are particularly influenced by the transparency of a casino’s bonus terms. When they see a low-wager bonus, it encourages them to make that initial deposit because they know they won’t have to jump through hoops to access their winnings. It’s a compelling offer, especially compared to casinos with high wagering requirements that feel more restrictive.
In terms of retention, players who have a good experience with low wagering bonuses tend to stick around. It creates a sense of fairness and transparency, which leads to greater loyalty. This is something players who spend a lot of funds, namely, high rollers, are also looking for.
Players are more likely to keep depositing and playing when they feel like they’re being treated fairly and have real opportunities to benefit from the bonuses they claim. Over time, this translates into a higher lifetime value for the operator.
How important is it for casinos with low wagering bonuses to get exposure on affiliate sites like Bojoko?
It’s incredibly important. At Bojoko, we see a lot of traffic from players specifically searching for casinos that offer low wagering requirements. Operators can directly connect with Canadian players who already prefer low-wagering bonuses by positioning themselves on our list of low-wagering casino bonus offers.
This kind of targeted exposure can lead to a significant increase in FTDs and ongoing player engagement. It’s not just about being visible—it’s about being visible in the right context, where players are primed to take action.
The key is that players trust platforms like Bojoko to provide honest, transparent information. When a casino is featured for its low wagering offers, it’s a strong signal to players that they’re getting a fair deal, and that trust drives conversions.
How does Bojoko assess and rank casinos with low wagering bonuses? What do operators need to do to stand out on your platform?
At Bojoko, we take a comprehensive approach when assessing casinos. It’s not just about the number itself but about the overall quality of the offer. A key question is also wether the wagering requirement is solely for the bonus or counts for the deposit as well. If the latter is the case, the wagering requirement shown is, in practice, higher than it appears.
Standout operators offer low wagering and fair and player-friendly conditions across the board. That means no hidden traps. Players are savvy and looking for offers that give them real value.
Do you think low wagering bonuses will continue to have the draw they have today, or is it a passing strategy?
I think low-wagering bonuses will only become more popular and that players will players continue to demand more transparency and fairness. The Canadian market has so many brands to choose from, and gamblers are becoming increasingly selective about where they play.
In this ecosystem, it makes sense that players gravitate toward casinos that offer clear, accessible bonuses. Low wagering bonuses fulfill that expectation and help casinos build long-term trust with their player base. As competition in the market increases, operators offering player-friendly bonuses will continue to have a significant advantage.