What is a Casino Affiliate Program?

This program is known to act as an intermediary between punters and gambling sites primarily. Gambling affiliates receive their link and gain rewards for every punter that registers on the online casino.

Upon connecting more people and casinos, they get to earn more rewards. A player is anyone who signs up and makes a deposit, and it also gets to enjoy certain bonuses from its registered users.

Affiliates enjoy their rewards for the whole period if that invited party continues playing. Here are some of the major pros and cons of casino affiliate programs:

Advantages (Pros)	Disadvantages (Cons)
✅ Increase in growth and ROI on a revenue share model.	❌Once new players are offered a better deal elsewhere, they eventually change casinos to suit their new tastes.
✅ There is always an increase in income, which depends on how and how the revenue is shared, ranging from 25 to 50%.	❌ Since it is a very competitive market, it requires persistent effort to thrive, as it takes time to see results.
✅ Punters get more engaged in it, thereby playing high stakes and increasing rewards.	❌ As a result of changes that occur in the gambling industry, there is a need to constantly adjust to the potential new regulations that might be adopted.
✅ With consistency and dedication, new casino affiliates then make a substantial amount of money in just a short time.	❌ Extra fees can be applied, which can affect your overall earnings depending on the network in question.

How Does a Casino Affiliate Program Work?

Affiliates can use links, ads, and various other forms of content in advertising a gambling site, and they tend to receive a portion of their total revenue obtained by platforms. The revenue share is determined based on the number of clicks accumulated on the links shared and the number of gamblers referred to that online platform. Most of the time, companies have experience with casino operations to provide quality service, thereby bringing massive profit.

• CPA (Cost per Action) = this refers to a model in which casino affiliation platforms earn a commission on every action there punter takes. Actions taken must be by the gambling platform, which includes signing up completely, depositing into their casino account, watching a tutorial video, and playing their preferred slot or table game. Its cost per action is still the most widely used model by casino affiliate programs.
• CPL (Cost per Lead) = in this payment model, affiliates get a special commission for every converted lead they create. This means payment is made for every user who signs up or downloads its casino software. But, this scheme is not popular as a result of the fact that various companies are trying to get more payment by making use of certain questionable techniques for reporting leads.
• Revenue Share = in cases where online casino affiliate programs use the revenue-share-based agreements, they receive a particular percentage of gamblers' lifetime losses. This method favors both parties, enabling them to bring more players to its site. With reliable and reputable affiliates, casinos can share about 50% of their revenue without experiencing negative carryover.
• Mixed Models = this is also referred to as the hybrid model. It is a combination of both revenue share and CPA, making it quite profitable. It is put in place to offer both online casino affiliates and gambling sites the best deal possible, such as offering a set price for every user and a percentage of its total revenue share.

Casino Affiliate Marketing 2022

Over time, various countries that support online casinos have tried to find their way into this market. With this, lots of affiliate marketers are willing to test products in various GEOs, as there is a continuous demand for them due to that massive growth recorded between 2020 and 2021.

Market Statistics: 

• The USA: following the fact that more states are passing legislation to online gambling activities, the US has taken this as a way of increasing its chances for partnerships between affiliates and operators in the market. This can be credited to the repeal of PASPA in May 2018, until an estimated $150bn was staked illegally on sports in the United States per year, as stated by the AGA.
• Australia: researchconducted by ACMA has shown that about 11% of Australians will participate in online gambling at some point in 2020, with players spending about $900 on it. The Australian market was known to have recorded an estimated value of about $140 billion.
• Canada: thegambling affiliate marketing in Canada is quite appealing as it enables them to enter North America through a jurisdiction with fewer entry barriers than Pennsylvania or New Jersey. In markets like these, affiliates must apply for and obtain a license from its gambling regulator in the state where they intend to operate. Although a license is not required in Canada, publishers must ensure that they take a responsible approach and meet the highest possible standards on their own.
• Germany: Germany has yet to realize its full gaming potential. More players will enter the sports betting market as its online laws become more liberal. Interstate authorities in Germany have yet to open casino gaming to private companies fully. Offshore ones can continue to open up the market with the help of the best casino affiliate programs.

Best Casino Affiliate Programs

The online gambling market is estimated to have a value of US$73 per annum and has a projected growth of 12%. For affiliates entering this market as an affiliate, figuring out the best casino program to go for is of utmost importance.

#1 Samurai Partners

Website: samuraipartners.com

Brands: Spin Samurai Casino

License: Malta Gaming Authority

Commission: 20% Revshare

Crypto: Doge, Bitcoin

Cookies: session-based

Payment Methods: Skrill, Neteller, Bank wire transfer.

Samurai Partners promotes a single brand because it is solely dedicated to SpinSamurai Casino. Those who devote their time to popularizing this brand and succeed in attracting new players stand to gain a lot. Beginners will have an easy time because they have unrestricted access to high-quality marketing tools.

#2 Stay Partners

Website: stay.partners

Brands: Stay Casino

License: Curacao

Commission: 20 – 40% RevShare, CPA, Hybrid

Games: poker

Crypto: N/A

Cookies: session-based

Payment Methods: Bank wire, Neteller, Skrill

Stay Partners is known as one of the best online casino affiliate programs that uses the softSwiss software, enabling affiliates to keep track of their referrals and confirm their earnings. It promotes Slotozen Casino and Stay Casino, where users can enjoy games from various providers such as Fugaso, Betsoft, and others.

#3 King Billy Partners

Website: kingbilly.partners

Brands: King Billy casino

License: Curacao, Malta

Commission: 25 – 50% RevShare, CPA, Hybrid

Crypto: N/A

Cookies: 30 days

Payment Methods: skrill, bank wire transfer.

King Billy Partners is an affiliate program online casino of King Billy, which was founded in 2017, after which they were awarded the best program award in 2019. They also use Income Access SoftSwiss software, in which affiliates are granted access to customized reports and can follow up on their earnings and referred players.

#4 Playamo Partners

Website: playamopartners.com

Brands: Woocasino, Cookie Casino, CasinoChan, Spinia Casino, Bob Casino, PlayAmo, Avalon78, 20Bet casino

License: Curacao, Malta

Commission: up to 40% commission on the net revenue

Crypto: Bitcoin

Cookies: unknown

Payment Methods: Neteller, Skrill, QIWI

Playamo is a program of various casino brands and was founded in 2015. They also use NetRefer software, in which affiliates are granted access to cutting-edge reporting tools in which they can follow up on their earnings and referred players.

#5 Gypsy Affiliates

Website: gypsyaff.com

Brands: Gslot casino, Skycrown casino, Goodman casino, Hejgo casino, Gioo casino

License: Malta

Commission: 25 – 45% RevShare, CPA, Hybrid

Crypto: Bitcoin

Cookies: session-based

Payment Methods: Neteller, iDebit, Netpay, Trustly, Credit cards, Paysafecards

Gypsy is a program that uses Quintessence software, where affiliates get instant access to up-to-date reports, enabling them to manage their accounts and earnings. The commission structure appeals to veterans and new affiliates in this competitive industry.

#6 Jim Partners

Website: jimpartners.com

Brands: Slottyway Casino, Spinamba Casino, Lucky Bird Casino, Super Cat Casino, Slottica Casino.

License: Curaçao

Commission: 50% Revshare

Crypto: Bitcoin

Cookies: 365 days

Payment Methods: WebMoney, Qiwi Wallet, Yandex, Bank Wire Transfer, Credit Card, Skrill, and Ecopayz

Jim Partners makes use of proprietary software. Online casino affiliates will have complete access to detailed statistics reports and can track their revenue in real time. Those who join this program will be assigned to their regular net revenue share plan. They will receive a percentage of their players' total net revenue generated at the casino each month.

#7 Partners In Game

Website: partnersingame.com

Brands: YOJU Casino

License: Malta, Curaçao

Commission:  45% Revshare

Crypto: USDT

Cookies: session-based

Payment Methods: Neteller, Skrill, Bank wire transfer.

Partners In Game is the online platform YOJU Casino's affiliate program. Since its inception in 2020, this company has accepted traffic from Canada, New Zealand, Australia, and a few European countries. There is a referral program and several eligible traffic sources, and its team provides affiliate marketers with ready-made promotional materials and comprehensive support.

#8 7Bit Partners

Website: 7bitpartners.com

Brands: Katsubet, 7BitCasino

License: Curaçao

Commission: 60% Revshare, Hybrid, CPA

Crypto: USDT, BTC, DOGE, LTC

Cookies: 30days

Payment Methods: Visa, Credit cards, Skrill, Neteller, Maestro.

7Bit Partners is a team of dedicated professionals with years of experience in the iGaming industry. Since 2014, they have collaborated with the most popular and well-known casino brands. Having a mission to help prosper and earn more money by promoting world-class brands. 7Bit Partners work hard to maintain long-term relationships and provide amazing affiliate programs for each client.

#9 NewGen Affiliates

Website: newgenaffiliates.com

Brands: 21Bit Casino, Casino Rocket

License: Curaçao

Commission: 30 – 45% revshare

Crypto: Bitcoin

Cookies: session-based

Payment Methods: Bank Wire Transfer, Skrill

NewGen Affiliates was founded in 2020, immediately following the release of the Rocket Casino. It was launched in 2020 and quickly became a favorite among many seasoned users. The company behind its platform's development predicted its success and allowed side merchants to join this project. Potential casino affiliates are not required to have extensive knowledge of the online gambling market. You will be guided through its entire process and given all the necessary materials, banners, and tips. All that is needed is to work hard and with passion.

#10 Clubriches Partners

Website: clubriches.partners

Brands: Club Riches Casino

License: Curaçao

Commission: 45% revenue share

Crypto: Bitcoin

Cookies: session-based

Payment Methods: Bank Wire Transfer, Skrill

Club Riches Partners offers best-in-class reporting features, allowing partners to view information such as player registrations, deposits, gaming activity, and more. It was established in 2021, and users can quickly navigate their accounts, create campaigns, and assign tracking links to those campaigns. We keep all marketing assets up to date and constantly test them to provide you with the best and most conversion-friendly banners and landing pages.

Online Gambling Affiliate Programs 

For people looking for a way to make cool money from the comfort of their homes without paying any cash upfront, a casino affiliate program could be a great choice to consider. Here, we have listed some of the best available gambling affiliate programs:

Slotpartners

Affiliate	Slotpartners
Offer	60% commission
Traffic Source	Organic SEO, Google Ads, Native Ads

Slotpartners has two top-notch casinos with an amazing game selection and an affiliate program with wonderful commission plans, making it a great choice.

King Billy Affiliates

Affiliate	King Billy Affiliates
Offer	50% commission
Traffic Source	Organic SEO

King Billy partnered with Income Access, Paysafe's affiliate software provider, to establish its program. The King Billy Affiliates are granted access to tailored marketing materials and insights, and they also get to earn up to 50% revenue share commission.

24K Casino Affiliate

Affiliate	24k Casino
Offer	40% commission
Traffic Source	Google Ads, Native Ads

This is the official affiliate program for the 24k casino, established in 2019. Their site is easy and convenient to use, as Egass powers it. It offers amazing affiliate marketing tools that will assist them in drawing players' attention worldwide.

ComeOn Connect

Affiliate	Comeon connect
Offer	45% commission
Traffic Source	Organic SEO, Native Ads

ComeOn Connect works with a couple of brands and casinos in their program. They offer members between 25 and 45% commission on revenue share and provide the necessary tools for affiliates to get more members.

Genesis Affiliates

Affiliate	Genesis Affiliates
Offer	50% commission
Traffic Source	Organic SEO, Google Ads

Genesis Affiliates is known to be an award-winning casino affiliate program that is supervised by an amazing team of professionals. They offer members top-tier commission payout and revenue, rapid payouts, and even lifetime commissions.

CasinoLuck Affiliates

Affiliate	CasinoLuck Affiliates
Offer	30% commission
Traffic source	Google Ads, Organic SEO

 

CasinoLuck Affiliates are the program of NextCasino, Wildslots, and CasinoLuck. This program has no minimum activity quotas and no negative carryover. It is powered by EveryMatrix and has over 1000 games in its library.

Revmasters

Affiliate	Revmasters
Off	20% commission
Traffic Source	Organic SEO, Google Ads, Native Ads

 

Revmasters offers one of the finest casino affiliate programs in the market today. It was established in 1994 as a BetUS program and has three commission types: revenue share, CPA, and Hybrid. They are also licensed and regulated by the Curaçao government.

Legend Affiliates

Affiliate	Legend Affiliates
Offer	50% commission
Traffic Source	Google Ads, Native Ads

Suppose you want an experienced and ethical casino to join its program. In that case, Legend Affiliates are what is needed, as they offer the best commission and have high conversion rates. Martyn Beacon, a four-time iGB award winner, runs this affiliate program. 

Casino Elevate Partners

Affiliate	Casino Elevate Partners
Offer	50% commission
Traffic Source	Organic SEO, Native Ads

 

Casino Elevate is an online gambling platform founded in 2021 and is owned by ProgressPlay Ltd and licensed by the Malta Gaming Authorities and the UK Gambling Authorities. Casino Elevate Partners is the official affiliate program for Casino Elevate, which Wynta powers. 

13 Aff

Affiliate	13Aff
Offer	50% commission
Traffic Source	Native Ads, Google Ads

This is the official affiliate program for Cosmic Slot Casino and offers a great commission to members. It is relatively new in the market, and it is powered by Altaprime Ltd, licensed and regulated by Curaçao eGaming.

V.Partners

Affiliate	V.Partners
Offer	50% commission
Traffic Source	Organic SEO, Google Ads, Native Ads

 

V.Partners is the official affiliate program for Ice Casino, VulkanBet, and Vulkan Vegas Casino. Its program provides affiliates with various banners and marketing tools to bring more players to their brand quickly.

Full Cream Affiliates

Affiliate	Full Cream Affiliates
Offer	50% commission
Traffic Source	Organic SEO

This popular affiliate program was founded in 2014; it works daily to help earn a limitless profit with little admin fees, which do not affect their income. It uses top-notch affiliate software that enables members to navigate its whole system.

Deckmedia

Affiliate	Deckmedia
Offer	45% commission
Traffic Source	Native Ads, Google Ads

This is one of the most popular affiliate programs in the market today. As an affiliate, enter their partnership program, promote their casinos with any method that suits them, and earn a commission. 

Glossary of Gambling Affiliate Networks

To become a successful best casino affiliate, conversing with some basic terms in these networks is important. While working with various platforms when launching, developing, and monitoring their campaigns, there is a need to understand their necessary updates, features, and potential deals. To do so, learning the basic terms used is of utmost importance. Below are some of them used in gambling affiliate networks.

• ROI (Return of Investments) — metric responsibility for measuring the amount of revenue generated for every money invested into the business as it helps calculate the effectiveness of your affiliate program.

• Casino affiliate marketing — a situation in which one has to market a particular service or goods related to a casino. With this, one gets to become a self-dependent sales consultant. For example, you build a website that focuses on several keywords players use when searching for an online gambling platform or create a list of possible punters and send them offers through email.

• White label casino affiliate — an e-commerce program in which the affiliate markets the services and products on its website rather than referring them to the main owner or service provider. After that, the affiliate is paid on a per-sale basis.

• Casino referral program — a system that entices existing users to recommend the casino to various people around them, such as their friends and families. This marketing strategy helps increase its number of users on their platform and, simultaneously, rewards players for bringing more people.

• Gambling affiliate networks — the way and manner in which online casino platforms increase their customer base. This particular network enables online gambling publishers to link up with and connect with a wide range of audiences by using a network of people responsible for advertising the website.

• Casino CPA affiliate programs — this is a unique type of affiliate marketing used by businesses of various sizes to increase their audience range. And this can be done by partnering with bloggers, influencers, and publishers who help advertise their product, and in return, they get paid a certain commission.

• Crypto casino affiliates — individuals or corporations working with online Crypto casinos to help promote them. With this, they receive a commission based on the wagering of every player who registers through their link.

• Become a casino affiliate — this means working with a casino to promote their products or services, and in return, getting paid a commission on every new player. There is a chance to benefit from the incentives by becoming a casino affiliate.

• Affiliate earnings — money earned through affiliate marketing. You get paid in return by participating in a program that advertises other people's or companies' products/services through ads, links, and content.

• Target Audience — a set of people to which a business is trying to reach out through their adverts. These are the group of people affiliates would sell their products/services to.

• Cookies lifespan — this is an essential part of any casino affiliate program, as online casinos use them to keep track of their potential customers who were referred to them through their channel. Depending on the company's offering, these cookies' lifespan tends to vary.

• Type of Commission — how affiliates are paid for the service they render, which generates traffic and refers new target audiences to a platform. It is important to select the best commission plan and rates to use to keep affiliates engaged.

• Accepted Traffic — this can be any platform that connects potential clients to the affiliate site, social media page, and blogs. Although having a website where your traffic is directed is advisable, most affiliates still work through their social media accounts.

Slot Affiliates

For individuals considering entering the casino affiliate market, it is important to note some of its industry's slots affiliates. We have done adequate research and have listed some of the top-notch of them:

• Askgamblers.com: This is one of the major slot affiliates in the online gambling industry. They have been in the casino market for a long time, making them quite popular among punters. As part of its affiliate strategy, Askgamblers.com can use various online marketing materials such as logos, reviews, banners, and much more.

• Vegasslotsonline.com: Vegasslotsonline was established in 2013 and is known to be among the top Internet guides in slot games and online casinos. This site has an annual revenue of between $1M - $5M, as it is a slot affluent responsible for promoting various slot ones.

• Freeslotshub.com: It is a popular review and gaming site for online slot machines from various software developers, such as Bally, Playtech, NetEnt, and IGT, in the online gambling industry. It is a good place for those who are casino lovers. Their affiliate program is also great, as members receive massive commissions.

• Casino.org: Affiliate casino site provides punters with all the information about online gambling games and related activities. Program features comprehensive reporting materials, a secure cashier system, and a range of marketing materials.

• Freeslots.com: This is also a popular Internet guide for most slot casinos, and their affiliate program enables members to earn a certain commission on every new user. It is one of the best in the market, as affiliates earn up to 30% of the revenue generated by each player that joins.

Online Poker Affiliate Programs

Want to earn extra cash to add to your source of income? Then check out some of the best affiliate poker program sites to help on your journey. After proper research, below are some of the best ones available on this market:

• PokerStars is one of the biggest online poker sites in this gambling industry, as they have a value proposition via a wide range of game selections, free play, and live events. This PokerStars affiliate program is one of the best in its market as here it is a chance to earn 35% of the revenue generated by each user that joins that casino.
• Partypoker is another unique brand in the PartyGaming company and one of the best poker affiliates. Here, it is possible to earn a 35% commission on every player referred to this platform. The PartyPoker program features comprehensive reporting materials, a secure cashier system, and a range of marketing materials.
• The 888poker is accessible to users through the affiliate network, which was established by its company and other brands. It can use various online marketing materials such as logos, reviews, banners, and more. Their program charges a fee of $25 on commissions made through bank transfers, and this fee can be avoided for those who use Moneybrookers or Neteller.
• Zyngapoker.com. Users earn more money from playing poker games by engaging in the Zynga Poker affiliate program. They get a 50% commission by inviting new participants to its poker room.
• Wsop.com. With over 20 years of experience in the gambling industry, Wsop is known to be a reliable and reputable brand in the market. Now, affiliates have an opportunity to earn up to 50% commission from their program when they receive an exclusive promo code that can be used to refer more players.

Online Bingo Affiliate Programs

Research has shown that online bingo is the fastest-growing market in the online gambling industry, and players have that opportunity to earn extra money for themselves by promoting the brand and earning commissions on new users that register. As a bingo affiliate, you get to earn money every time your referral plays bingo on this platform.

• ActiveWins - This program brings top sportsbooks and eGaming together. A reliable team of marketing specialists, managers, and campaign analysts facilitates a very high affiliate marketing level. Users earn up to a 35% commission on every player that registers through them.
• Affiliate Bingo Network - This is a major bingo program powered by Bingo Entertainment. They offer a flexible performance-based commission program to members where they receive daily commission reports and cash at the end of the month through their activities and sub-affiliate performance.

• AffiliateFuture - This network works with various publishers, agencies, and advertisers. It works in such a way that it helps publishers boost their revenue by linking them up with agencies and brands to increase their online sales of their clients and advertisers to improve their sales by expanding their customer base.

• AfiliaPub - This is an online advertising agency that allows advertisers to define, choose, and categorize the specific kind of traffic they want to receive. By joining them, you are granted access to deals and online campaigns that suit your traffic performance and volume.

• Betfred Affiliates - This provides competitive and innovative marketing tools to boost affiliate traffic conversions, as they can provide it with the best marketing tools. They also provide marketing strategies that suit their interests, whether for casino games or Betfred sports, and earn competitive commission rates.

How to Become An Online Casino Affiliate

Due to the increasing popularity of online gambling to make extra money, people are now looking for a means to play with the least amount of risk possible. And one of the most effective ways of doing this is through marketing. 

Global Steps:

1) Define target audience: The first step is defining a target audience. As we all know, people's interests tend to change over time. But, advertising networks will help identify site visitors and allow select those who want to see your ads. 

2) Start a website. Another thing to do is to build a website, and this is dependent on the current budget. Building a website can be done in two ways: a big-budget/small-budget affiliate website.

3) Create content. After successfully building a great website with a well-executed and amazing design, the next step is creating eye-catching content that will keep that audience engaged and wanting to come back for more. 

4) Define source. Source of acquiring users. It is very important to take note of this aspect. Defining the source from which you are acquiring users is essential and not deviating from it. Driving away from an already established source can eventually affect you in the long run.

4) Attract players: The next thing to do is to attract more players to its site. Punters have various platforms to select from, gaining their attention, and getting them to stay is quite important. Some ways to attract new users include contextual advertising, search engine optimization, and special offers.

5) Focus on profitable sub-niches. Hence, marketers need to look for a niche that marketers have not fully explored. Sub-niches are niches within niches as they are known to be in smaller segments of a larger market, thereby giving higher chances at getting new players.

Local Steps:

Step#1. Choose a program: To begin your journey, select a program that works well for you. To do this, look for a licensed one supervised by a regulatory gaming authority.

Step#2. Analyze terms. After deciding which program to do, the next step is to analyze the necessary terms and conditions for that program, as this will help to know the things needed to consider as an affiliate.

Step#3. Register an account. If you are satisfied with the terms and conditions put in place by these casinos, then sign up for an account as an affiliate. All needed to do is navigate to the "Affiliate" section of its homepage to register.

Step#4. Select the affiliate theme. One of the greatest trends to excel in the ever-growing popularity of affiliate marketing is the existence of their sites. With this, there is the need to use WordPress themes in building custom websites for their services/products. As a result, earning massively as an affiliate marketer.

Step#4. Get commission. Immediately after registering for any affiliate program and building the best marketing strategy, negotiate with the casino on your payment style. Ensure to finalize a payment method, commission, and cooperation fee that will be used during its program's course. Also, note that the more links using, the greater the chances of players joining its casino through your link will increase overall profit.