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EGamingOnline affiliate manager interview
What is your role at EGaming Online? I am an affiliate manager at EGO and I am primarily responsible for the English speaking language markets. We are very diversified at EGO so my role as an affiliate manger is not limited to just dealing with standard affiliate accounts (cpa, rev share) but also covers media buying and all areas of affiliate management, including recruiting new affiliates, helping them with creatives and other marketing tools, responding to all their queries, and keeping them informed about EGO developments (e.g. new product or game launch) or news (e.g. EUcasino’s recent acquisition of a Danish license). Simply put, my role as an affiliate manager at EGO does not end – but starts - after recruiting a new affiliate. This, together with our industry leading product offering is how we have established a large and loyal affiliate base. What are some of the brands at EGO and which product performs better, casino or sportsbetting? EGO has a diverse selection of products covering casino, poker, sportsbetting, and backgammon. Our brands are EUcasino.com, BGroom.com, and under the RedKings umbrella RedKings.com (poker), BetRedKings.com (sportsbetting), and CasinoRedKings.com. Both EUcasino and RedKings /BetRedKings are performing extremely well for us but EUcasino has the best conversion rate out of all our products. This is because it’s powered by our own software (SkillOnNet) which means we have full control over our affiliate deals, promotions, and game offers. This has allowed us to be extremely competitive in all 3 of these areas by offering the best affiliate deals and player promotions along with releasing a large selection of unique state-of-the-art casino games. Tell us more about SkillOnNet software SkillOnNet is our own software – proprietary – and was developed by a very experienced software development team who also developed the software for our popular backgammon room – BGroom. The software is stable, attractive, user friendly, and offers a huge range of games, such as Blackjack, Roulette, Craps, and slots – including 3D and Marvel slots. New games are being developed and released at a phenomenal rate – almost one a week – so our game selection is growing rapidly. Our software is available in 18 languages, it’s downloadable, and also instant play (flash) for most games: we will be releasing a full flash version soon. What can affiliates expect when working with EGO? Affiliates can expect everything that a world-class affiliate program offers. This includes professional affiliate support, including their own dedicated language affiliate manager; prompt and secure monthly payments; comprehensive reporting and marketing tools; first-rate and effective player promotions; and most importantly high converting and established international brands.