There are so many things you need to think about when promoting an online sportsbook.
How is their customer support?
What is their SBR Rating?
What sports do they cover?
How good is their bonus?
Do they offer crossover?
One major deciding factor for me when it comes to picking online sportsbooks to promote, is how they handle current events.
Take yesterday for example: the biggest sports story of 2012 occurred, when the Indianapolis Colts announced that they would no longer be retaining Peyton Manning.
Peyton, their franchise quarterback, would become one of the hottest free agents in the history of sports.
While Colts CEO Jim Irsay was busy blubbering about this loss, the team at Bovada were busy doing work.
They were focusing on who was more likely to sign up Peyton Manning, and setting odds on it.
Why? Because they know that this is going to become one of the biggest sports stories over the next month, and they want to capitalize on it!
Within two hours, Bovada had the option available for punters to bet on what team Peyton Manning would go to next.
Within two hours, people didn't have to just speculate: they could put their money where their mouth was, and bet on Mannings next destination.
Whether you thought he would replace Sanchez at the Jets and have a huge rivalry with brother Eli, or if you think he would join the uprising Seattle Seahawks - Bovada listed the most likely options, and allowed people to bet on it.
This is great - but Bovada went one step further.
As soon as the odds were listed, Bovada sent out an e-mail to all affiliates notifying them.
This would get word spread quickly around the internet and get Bovada free publicity due to articles like this: Bet on What Team Peyton Manning Will Sign For.
This is a sportsbook that truly gets it.
Current events are huge, because they capitalize on impulse.
Most people don't know you can bet on circumstances like this either, so today all around the world at the water coolers, as people talk about Peyton Manning, there'll be one guy that says "Hey, did you know you can actually bet on it?".
And sure, the discussion will get some laughs, as people talk about how you can "bet on anything these days".
But at the end of the day, you can bet on it. And people will.
Hopefully more sportsbooks follow suit when events like this occur.
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