
- User Experience Design (UX)
- UX Design Tools
- UX/UI Books & Websites
- Shorts News Weekly Summary
- Dazzle Affiliates: New affiliate program
- Ball2Win Affiliates: Featured affiliate program
- Two Door Cinema Club - Tourist History: What I'm listening to
- Wave - Charge your new iPhone in the microwave: This week's LOLorWTF
User Experience Design (UX)
This week we are taking a closer look at User Experience design, which is also known as UX Design and you could throw in User Interface (UI) design in that category too. UX Design does have a lot in common with Conversion Rate Optimization in that if you took the time to design for the user, you are probably helping your conversion efforts and have more thought into the design rather than designing for the sake of designing. So what is UX Design exactly? The definition as listed on Wikipedia: "User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product." Perhaps on basic affiliate websites, the user interface should be a fairly basic and straight forward system. When you have database driven sites and need to deliver dynamic content and have more interaction with your users, this is when you need to take more time in the planning process. More and more companies are looking for these UX designers and they tend to be paid more (or cost more) than your standard designer. If you think about any major website service you use, you can bet they have UX designers behind the scenes trying to make using their site easier for you and doing testing to make it even better. Think of sites like fiverr.com, amazon.com, google.com, etc... Probably one of the better examples of UX Design I have seen in online gambling for an affiliate site has to be the new AskGamblers.com website.So before you commission your next website design, ask if your designer knows anything about UX design or even conversion rate optimization. If you want a designer that focuses on these aspects then contact HorseshoeAgency.com.
UX Design Tools
There are plenty of tools available to help you with UX Design starting first with simple pen and paper that includes paper sketches, wireframing tools and other tools to organize your content. I'll share the 2 programs I recommend and use the most. Just keep in mind there are numerous websites out there that do similar things so up to you if you want to choose a different program. 1. Pen and Paper Most ideas usually start here.


UX/UI Books & Websites

Short News Weekly Summary
Our Gaffg short news section gives a snapshot of bits of news that might matter to you covering a range of categories from player promotions, affiliate promotions, SEO, conversion and other marketing news and online gambling industry news. Here is a summary of the past week of short news:- FocalClick pulls out of the UK market place
- BOA Elite, binary options affiliate program, adds Payoneer payment method for affiliates
- Lead Affiliates also withdraws from UK markets
- PokerStars Partners royally screws over loyal poker affiliates by terminating agreements
- YouWin (WinAffiliates) is leaving the German market place
Dazzle Affiliates: New Affiliate Program
Dazzle Affiliates, the new gambling affiliate program for Dazzle Casino which launched in 2014. The casino is powered by Progress Play and Microgaming casino software. Commission Rate: 25% to 35% Affiliate Payment Methods: bank wire Target Markets & languages: English, worldwide License: Malta & United Kingdom Program Features: Casino & mobile casinoBall2Win Affiliates: Featured Affiliate Program
Ball2Win Affiliates is a sportsbook & casino affiliate program with a focus on the Asian market place and numerous European markets with around 10 different languages supported. They even accept Bitcoin for player payments. The software is powered by UltraPlay. Commission Rate: 10% to 40% Revenue Share Affiliate Payment Methods: Bank wire transfer, Neteller, Player account Target Markets & Languages: English, Russian, Swedish, Turkish, French, Italian, Spanish, Chinese, Japanese License: Curacao Program Features: Sportsbook, casino & live dealer casino
Two Door Cinema Club - Tourist History: What I'm listening to
Good ole band from Northern Ireland. Gotta love rdio.comWave: Charge your new iPhone 6 in the microwave: This week's LOLorWTF
Welcome to our LOLorWTF segment. You can follow #LOLorWTF on Twitter if you are bored and just want to find more of these. 4chan strikes again, this time another new Apple ad that Apple itself had to claim they were not responsible for. Here it is:

